Elevator To 37 — Shiqing Chen

Design Interactive Media Research / Projects

New York – Shanghai
Graphic Design
Creative Technology

Worked In
American Museum of Natural History
karlssonwilker
Office of Paul Sahre
Transwhite Studio
abC Art Book Fair Shanghai
J.Walter Thompson Shanghai

Worked With
Artist Chika Iijima, Qin Xu,
Jewlery Ancient Future
808: Studio
CEIBS, The Gobi Challenge Team

Education
MPS Interactive Telecommunications Program (ITP), Tisch NYU
BFA Design, School of Visual Arts NYC

Elevator To 37

I introduced a new daily ritual and upheld it for two months to explore its potential benefits. Occupying a residence on the 37th floor, I spent five minutes waiting for the elevator every day. This routine aimed to foster creativity, reflection, and uncover insights from my day-to-day experiences.

The essence of this project revolves around its process. I systematically organized the information displayed on each elevator screen and leveraged details captured in photos, such as timestamps. Subsequently, these data underwent continual transformation into various formats—images, audio clips, and videos. These transformations consistently urged me to question and reassess the interplay between form and content.